

Franchise Candidate Development - Est. 2015
Where select franchise brands and prospective owners match.
Markarie connects franchise brands and prospective owners through focused research, thoughtful nurturing, development analytics and experienced human judgment, bringing clearer context to both sides of the ownership conversation.
Choose your path
Build a more focused candidate-development pipeline.
Define who you want to reach, identify prospective operators and create more informed development conversations.
Explore Markarie for BrandsFor Prospective OwnersExplore franchise ownership with greater focus.
Clarify your goals, resources and operating preferences, then work toward more relevant franchise matches.
Explore Franchise OwnershipThe Matchmaking Process
Two perspectives. One informed conversation.
Understand
Brand priorities and prospective-owner goals
Nurture
Focused research and thoughtful development conversations
Review fit
Development analytics and experienced human judgment
Trusted by











Selected brands represented in Markarie's published client testimonials.



A Different Approach
Better franchise growth starts with better candidate alignment.
A larger pipeline does not automatically create better development conversations. Markarie starts by defining the operator profile a brand is trying to reach, then builds research, outreach, nurturing and qualification around those criteria.
The goal is not simply to create more activity. It is to give development teams better context about the people entering the conversation.
Markarie combines proactive candidate identification, thoughtful nurturing, structured qualification, development analytics and experienced human judgment to give franchise development teams clearer context throughout the candidate journey.
Step 1: Define
Establish the Ideal Customer Profile (ICP) around experience, career stage, available capital, geography, goals and relevant operating preferences. Markarie's proprietary PPP® clarifies the Persona, Pain-Point and Purpose behind outreach and messaging.
Step 2: Identify
Research and engage prospective operators, opening development conversations around the criteria established with the franchise brand.
Step 3: Qualify
Gather relevant context and assess candidates against agreed criteria while identifying what still needs to be validated.
Step 4: Nurture and Develop
Thoughtful nurturing, education, follow-up and development conversations are managed by the Markarie team in coordination with the franchise development team.
Step 5: Measure
Track pipeline movement, response patterns and development milestones to help refine targeting and messaging over time.
Step 6: Continuous Iteration
We continuously A/B test targeting and messaging to learn what resonates with each brand, with the goal of improving match quality and the confirmed matching rate over time.
Human Judgment Guides
Development conversations · Nurturing · Qualification · Context
Technology Supports
Research · Organization · Workflow · Measurement
Core Capabilities
Three capabilities. One coordinated approach.
Markarie brings franchise development, practical workflows and business analytics into one connected operating approach. This helps teams improve how they identify opportunities, execute work and understand performance.
Define the operator profile, identify and engage prospective candidates, support qualification and thoughtful nurturing, and maintain clearer context throughout development conversations.
The Markarie Franchise Consortium
A more selective way to build franchise growth.
A focused environment for participating franchise brands, designed around clearer positioning, shared learning and more deliberate candidate development.

Selective Participation
A curated network rather than an open marketplace.
Focused Development
Candidate-development work organized around defined brand criteria.
Shared Perspective
A setting for participating leaders to exchange experience and insight.
What Our Brands Say


“As President of Little Greek Franchise Development I have been very pleased with the quality of work from Elisa, Judy and Shawn with Markarie. Almost immediately they have helped us generate high quality potential franchisees for my company. They have reenergized our sales process. So impressive! They are great to work with, very professional and responsive. Highly recommend!!”


“We've had a great experience working with Markarie on our Celebree campaign. Judy and the team have been responsive, collaborative, and genuinely invested in helping us improve our results. Their support, communication, and willingness to adjust strategy as we continue learning what works best has been greatly appreciated. Highly recommend Markarie to any organization looking for a thoughtful and engaged marketing partner.”


“Very impressed with the quality of candidate the Markarie team is able to provide. Shawn and his team are very organized and work very collaboratively with their clients, with the sole goal of assisting their clients achieve their lead gen goals. And very impressed with the content they produce!”


“The team at Markarie are incredibly professional, friendly and knowledgeable. I appreciate their processes, which include regular communication and going out of their way to ensure all aspects of a campaign are thought through carefully and projects are fine-tuned to get to results.”


“I cannot say enough incredible things about this company! The team is highly professional, made up of hardworking, dedicated individuals who truly go above and beyond. A fantastic experience all around.”
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Advisory Board
Backed by one of the most decorated boards in franchising.

Doc Cohen, CFE
Chairman- Former Chair, International Franchise Association
- First franchisee inducted into the IFA Hall of Fame

David Barr, CFE
Board Advisor- Former Chair, International Franchise Association
- Chairman, PMTD Restaurants LLC

Irene LaCota
Board Advisor- Senior Director of Sales & Marketing Excellence at The Riverside Company

Steve Greenbaum, CFE
Board Advisor- Former Chair, International Franchise Association
- Founder of PostNet

Lee Plave, CFE
Board Advisor- Co-Founding Partner, Plave Koch PLC
- Board of Trustees, Clark University

Chris Federspiel
Board Advisor- CEO & Founder, Blackthorn.io
- Member, Founder Club of New York
Markarie's Leadership
The team behind every match. We lead by example, empowering our brand partners to elevate.


Judy Soufi

Bojan Jankic
