Skip to content
At an International Franchise Association event

Franchise Candidate Development - Est. 2015

Where select franchise brands and prospective owners match.

Markarie connects franchise brands and prospective owners through focused research, thoughtful nurturing, development analytics and experienced human judgment, bringing clearer context to both sides of the ownership conversation.

Trusted by

Click or tap to pause or resume logos. Enter or Space toggles pause. Left and Right move between brands; Home and End move to the first and last brand. Automatic movement is disabled when reduced motion is preferred.
Little Greek Fresh Grill
Celebree School
College H.U.N.K.S. Hauling Junk & Moving
Naturals2Go
GYMGUYZ
Prism Specialty Restoration
Kitchen Guard
The Seals
2 Pees in a Pot
Woodhouse Spa
The Melt

Selected brands represented in Markarie's published client testimonials.

Little Greek Fresh Grill gyro in branded wrap paper with a Greek salad and branded drink cup
Little Greek Fresh Grill
Celebree School entrance with school signage and families
Celebree School
College H.U.N.K.S. moving team carrying furniture beside an orange branded truck
College H.U.N.K.S. Hauling Junk & Moving

A Different Approach

Better franchise growth starts with better candidate alignment.

A larger pipeline does not automatically create better development conversations. Markarie starts by defining the operator profile a brand is trying to reach, then builds research, outreach, nurturing and qualification around those criteria.

The goal is not simply to create more activity. It is to give development teams better context about the people entering the conversation.

Markarie combines proactive candidate identification, thoughtful nurturing, structured qualification, development analytics and experienced human judgment to give franchise development teams clearer context throughout the candidate journey.

  1. Step 1: Define

    Establish the Ideal Customer Profile (ICP) around experience, career stage, available capital, geography, goals and relevant operating preferences. Markarie's proprietary PPP® clarifies the Persona, Pain-Point and Purpose behind outreach and messaging.

  2. Step 2: Identify

    Research and engage prospective operators, opening development conversations around the criteria established with the franchise brand.

  3. Step 3: Qualify

    Gather relevant context and assess candidates against agreed criteria while identifying what still needs to be validated.

  4. Step 4: Nurture and Develop

    Thoughtful nurturing, education, follow-up and development conversations are managed by the Markarie team in coordination with the franchise development team.

  5. Step 5: Measure

    Track pipeline movement, response patterns and development milestones to help refine targeting and messaging over time.

  6. Step 6: Continuous Iteration

    We continuously A/B test targeting and messaging to learn what resonates with each brand, with the goal of improving match quality and the confirmed matching rate over time.

Human Judgment Guides

Development conversations · Nurturing · Qualification · Context

Technology Supports

Research · Organization · Workflow · Measurement

Core Capabilities

Three capabilities. One coordinated approach.

Markarie brings franchise development, practical workflows and business analytics into one connected operating approach. This helps teams improve how they identify opportunities, execute work and understand performance.

Define the operator profile, identify and engage prospective candidates, support qualification and thoughtful nurturing, and maintain clearer context throughout development conversations.

The Markarie Franchise Consortium

A more selective way to build franchise growth.

A focused environment for participating franchise brands, designed around clearer positioning, shared learning and more deliberate candidate development.

Two franchise industry professionals in conversation
Franchise industry conversationsOur founder meeting with U.S. Congressman Rich McCormick (GA-07), member of the Congressional Franchise Caucus.

Selective Participation

A curated network rather than an open marketplace.

Focused Development

Candidate-development work organized around defined brand criteria.

Shared Perspective

A setting for participating leaders to exchange experience and insight.

Voices

What Our Brands Say

Nick Vojnovic
Nick Vojnovic
CEO, Little Greek
Little Greek Fresh Grill
★★★★★Google five star reviews
“As President of Little Greek Franchise Development I have been very pleased with the quality of work from Elisa, Judy and Shawn with Markarie. Almost immediately they have helped us generate high quality potential franchisees for my company. They have reenergized our sales process. So impressive! They are great to work with, very professional and responsive. Highly recommend!!”
Daniel Greathouse
Daniel Greathouse
FD, Celebree School
Celebree School
★★★★★Google five star reviews
“We've had a great experience working with Markarie on our Celebree campaign. Judy and the team have been responsive, collaborative, and genuinely invested in helping us improve our results. Their support, communication, and willingness to adjust strategy as we continue learning what works best has been greatly appreciated. Highly recommend Markarie to any organization looking for a thoughtful and engaged marketing partner.”
Travis Mellish
Travis Mellish
FD, College H.U.N.K.S.
College H.U.N.K.S. Hauling Junk & Moving
★★★★★Google five star reviews
“Very impressed with the quality of candidate the Markarie team is able to provide. Shawn and his team are very organized and work very collaboratively with their clients, with the sole goal of assisting their clients achieve their lead gen goals. And very impressed with the content they produce!”
Kim Page
Kim Page
Marketing, Naturals2Go
Naturals2Go
★★★★★Google five star reviews
“The team at Markarie are incredibly professional, friendly and knowledgeable. I appreciate their processes, which include regular communication and going out of their way to ensure all aspects of a campaign are thought through carefully and projects are fine-tuned to get to results.”
Josh York
Josh York
Founder & CEO, GYMGUYZ
GYMGUYZ
★★★★★Google five star reviews
“I cannot say enough incredible things about this company! The team is highly professional, made up of hardworking, dedicated individuals who truly go above and beyond. A fantastic experience all around.”

Showing testimonial 1 of 5

Advisory Board

Backed by one of the most decorated boards in franchising.

  • Doc Cohen, CFE

    Doc Cohen, CFE

    Chairman
    • Former Chair, International Franchise Association
    • First franchisee inducted into the IFA Hall of Fame
  • David Barr, CFE

    David Barr, CFE

    Board Advisor
    • Former Chair, International Franchise Association
    • Chairman, PMTD Restaurants LLC
  • Irene LaCota

    Irene LaCota

    Board Advisor
    • Senior Director of Sales & Marketing Excellence at The Riverside Company
  • Steve Greenbaum, CFE

    Steve Greenbaum, CFE

    Board Advisor
    • Former Chair, International Franchise Association
    • Founder of PostNet
  • Lee Plave, CFE

    Lee Plave, CFE

    Board Advisor
    • Co-Founding Partner, Plave Koch PLC
    • Board of Trustees, Clark University
  • Chris Federspiel

    Chris Federspiel

    Board Advisor
    • CEO & Founder, Blackthorn.io
    • Member, Founder Club of New York
The Executive Team

Markarie's Leadership

The team behind every match. We lead by example, empowering our brand partners to elevate.

Ready to start the right conversation?